Hello PWAC Vancouver!
In the spirit of social networking, I (Sheila Whittaker, current PWAC Vancouver chapter president) started this blog. It took me about 5 clicks and the same amount of minutes. Maybe less. It was as easy as setting up a Hotmail account and as free. I am confident that you can all do this!!
It was great to see those of you who were able to make it out to the meeting last night. For those of you who couldn’t make it, you missed a very interesting presentation by Rebecca Bollwitt, Miss604. We were impressed by both her wealth of knowledge about social networking techniques and her organized presentation. She was able to answer any question thrown at her with calm confidence.
Here are some tidbits of points she made and resources she shared:
-you want favourable information about you (hopefully your website) to rank high in a Google search. Google yourself. Take steps to control what turns up in that first page.
-buy yourname.com, even if you don’t use it. You just don’t want anyone else using it.
-on your website, make sure you keep your About page up to date. Add relevant new articles you’ve published, talk about trips you’ve been on, add new educational accomplishments, speaking engagements, etc — make it current and useful. It is an important marketing tool.
-choose a social media path that works for you, you don’t have to use them all. Facebook, Twitter, LinkedIn, MySpace, etc.
-a blogroll is recommended to drive traffic to your site. The theory is that if you link to other pages in your field, your readers click through to those links, as they are interested in the topic. The writer of the visited website sees in their blog stats that your site sent them traffic. They link back to you in return and readers of their site click through to your site. An “I’ll scratch your back” kind of situation whereby readers are shared. For an example, see Miss604’s blogroll.
-When using Twitter, avoid link overload. Post a variety of different things, not only links. The idea is to add value to your followers’ stream. Promote your online presence by linking to your new posts on your blog. Be conversational. Learn to use #hashtags in Twitter .
-you can use Twitter as a freelancer for many purposes: building your brand, getting your name out there, marketing your published work, gaining readership, building a following of readers, following trends, generating story ideas, finding sources, making contacts, following editors and replying to their demands for writers, learning about upcoming events and other opportunities, sharing news… the list goes on. You just have to follow the right people.
-if you’re blogging, make the URLs of your posts have key words in them. It is good for Google results.
For helpful links, read this post too.